Challenges
Due to the poor structure of the campaign, the clientfaced a low number of website visitors. Thus, it was difficult to determine what needed to be optimized.
Solutions
By strategically restructuring and optimizing, we targeted campaign effectiveness:
- We identified the key KPIs and developed the most suitable digital advertising strategy.
- We restructured the campaigns, campaign names, and UTM parameters to facilitate the data analysis processes.
- We launched and optimized new campaigns.
Results
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Conversions (leads)
+15.04%
-
Conversion rate
+22.56%
-
Cost per conversion
-5.73%
- Gauta daugiau potencialių klientų - the number of conversions increased by 15.04%.
- More visitors turned into customers - the conversion rate increased by 22.56%.
- Less money spent - the cost per conversion decreased by 5.73%.
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