Media Dictionary

Dažniausiai skaičiuojame kiek % respondentų atsimena prekės ženklą iš jų sąrašo

It's – advertisement (advertorial) written as an objective opinion of the publication's journalists or as an objective article.

Tikslinės grupės santykis su bendra auditorija, kuris parodo kanalo / laiko tinkamumą reikiamai tikslinei grupei (TRP / GRP).  Kiek tam tikra reklamos pozicija yra tinkamesnė pasirinktai auditorijai, lyginant su jos tinkamumu visai šalies auditorijai.

Advertising using mass media channels such as TV, radio, internet, and others.

The number of consumers or households that read, listen to, or watch a media channel. A desired (target) audience can be selected based on demographic criteria.

The number indicating how many times within a specific period (usually a campaign) an advertisement reaches the target audience through a particular media channel.

Lauko reklamos skydai.

Enlargement of a print layout (usually for magazines) to ensure that when the page is printed and trimmed, there are no "borders" left on the layout.

A group of sales promotion tools that do not include mass media channels. These are methods like buy/win promotions, product tastings, etc. This group also includes all tools that fall under BTL (Below The Line) marketing, such as advertising on buses, ads on business center screens, sponsoring festivals with promotional integration, and similar activities.

An advertisement banner that automatically appears in the middle of the screen, but does not fade away automatically.

Reklama stotelėse.

The percentage of the total audience attributed to a specific channel during a measured period, most commonly used for analyzing TV ratings.

Recorded viewing that takes place on the first to seventh day after the live broadcast.

A report on the advertising activity of competing products over a specific period: advertising expenditures, accumulated ratings, media channels used, etc.

Live + VOSDAL + Coded PB viewing.

Sum, needed to reach 1000 people.

Cost per rating point (CPP). The cost of a single rating point, such as GRP or TRP, is calculated to compare the prices of different media channels.

Interactive media channels. These are media channels that interact with information receivers, meaning both sides exchange information. Commonly used channels include the internet, mobile internet, digital TV, and similar platforms.

The distribution and mailing of promotional flyers and publications to residents' mailboxes.

The term commonly used for radio that describes the most listened-to part of the day is "prime time."

The number indicating how many times an advertisement must reach its target audience through a specific media channel during a given period (usually a campaign) to ensure maximum effectiveness is known as "effective frequency."

A larger advertisement banner that expands from a static advertisement banner when the mouse cursor hovers over it.

The advertising panel located on a fuel pump nozzle is referred to as a "pump topper" or "fuel pump advertising." This type of advertising typically appears on the back of the nozzle and is visible when the nozzle is inserted into the vehicle.

An advertisement banner that automatically appears in the middle of the screen and fades away automatically.

One percent of the total audience of a channel is referred to as 1 GRP (Gross Rating Point). For example, if there are 2,627,000 newspaper readers in Lithuania, then 1 GRP would equate to 26,270 people.

Procentinė išraiška, kiek reklaminių skydelių išties pamatyta ekrane. Dažniausiai tai skaičiuojama kai bent 50% reklaminio skydelio yra bent 1 sekundę vartotojo ekrane.

Kuomet žmogus „Facebook“ arba „Instagram” paspaudžia „Like“, tai tas įrašas turi vieną laiką.

The use of two or more media channels (TV, radio, print, etc.) during a campaign to achieve better results is referred to as multichannel marketing or integrated marketing communication. This approach leverages the strengths of different channels to enhance overall campaign effectiveness and reach a broader audience.

Reklaminis video klipas, rodomas reportažo viduryje.

This figure represents the actual amount spent on advertising campaigns, reflecting the true cost to the advertiser after negotiations or promotional rates have been considered.

Media channels that reach audiences while they are outside their homes.

A retractable screen corner that expands its area when the cursor hovers over it.

apvali lauko reklamos kolona

Campaign analysis, usually conducted after the campaign has ended. It aims to evaluate the achievement of the set objectives (reach, GRP, TRP, etc.).

We usually talk about a TV clip in the first, second, penultimate, and final positions.

Reklaminis video klipas, rodomas prieš reportažą internete.

Time of day when a channel is most utilized. For example, in radio, this is the morning slot from 7:00 to 9:00 AM. In some TV channels – it's the time from 7PM to 11PM.

Indirect form of advertising where the product is used or consumed by participants or actors in TV shows, series, or movies.

Hired individuals who perform advertising promotions, such as inviting people to taste products in a store, distributing flyers, or engaging them in a specific activity.

Research designed for deeper analysis: assessments, opinions, or to identify causes. Conducted with small groups of respondents using various methodologies (focus groups, in-depth interviews, etc.).

The percentage of the audience that will see the advertisement according to the provided plan. For example, if your print plan has a total reach of 50%, it means you will reach 2,627,000 * 0.5 = 1,313,500 people in the audience.

The dissemination of advertising messages to recipients through engaging content. The message itself is most often shared by the recipients.

A metric indicating return on investment (ROI). It is calculated to assess the profitability of advertising. The most commonly used formula is: (Investment revenue - Investment cost) / Investment cost. – Investicijos sąnaudos) / Investicijos sąnaudos. Pavyzdžiui, gavote 1200 EUR už bandelių pardavimą, o visos sąnaudos buvo 1000 EUR (žaliavos, pakuotė, reklama, darbo užmokestis). Tuomet skaičiuojame: (1200 – 1000) / 1000 =  0,2 arba 20% (0,2 x 100%).

The number of respondents that represents the entire target audience selected based on demographic criteria.

A marketing tool aimed at encouraging consumers to try the offered product. Typically, a small quantity of the product is given away. It is used both in distribution with print media and through other channels.

The percentage of advertising noise in the market or its segment that is attributed to a brand.

The percentage of advertising expenditures in the market or its segment that is attributed to a brand.

Automatiškai išsiskleidžiantis reklaminis skydelis

We usually calculate how many respondents included a specific brand in their unaided recall of brands.

A side-anchored advertising panel that remains in place while navigating the portal until it is closed.

The first brand mentioned in a spontaneous recall survey.

A segment of the general audience that meets certain demographic criteria (such as age, gender, etc.) targeted by the advertising.

One percent of the target audience. For example, if we want to reach an audience of 300,000 people through print media, then 1 TRP will equal 3,000 people.

When a person has the opportunity to try a product/service before purchasing it or to develop a liking for it.

The entire background (usually the sides beyond the content boundaries and the top) creates an inverted U-shaped advertising environment on the portal.

The loss of appeal/unexpectedness of an advertising message in a clip or layout after it has accumulated a certain number of ratings.

A metric that indicates the percentage of time spent on a specific channel compared to the total time spent in front of screens.

A metric that shows how naturally TV viewers are distributed across different channels.

Recorded viewing that takes place on the same day as the live broadcast (until 29:00 in media terms or 5:00 AM in layman's terms).