Services
Jūsų duomenys su mūsų patirtimi ir technologijomis.
After analyzing your needs, current performance data, and market situation, we help you discover untapped opportunities for campaign optimization and provide the most effective solutions. We create and implement advertising and communication strategies based on data analysis findings. Let's talk! A constructive discussion is the most direct path to the right solutions!
Tradicinės reklamos priemonės
From evaluating advertising materials and selecting optimal solutions to negotiating with communication channels and measuring results.
- Utilization of planning tools to select the most optimal solutions in traditional communication channels (TV, radio, outdoor advertising, print, etc.);
- Optimal allocation of advertising across different communication channels, considering key performance indicators of the main objectives;
- Selection of tactics for each channel;
- Ordering and purchasing advertising time/space;
- Evaluation of the client's advertising materials and formats, along with consulting services;
- Negotiations with communication channels;
- Coordination of campaign adjustments, additions, and cancellations;
- Measuring campaign results against defined key objectives and providing recommendations for future actions.
Digital Advertising
From setting planned key objectives and developing strategies to content marketing and training.
- Development of digital strategies and setting planned key objectives;
- Campaign planning and purchasing in local and foreign online channels;
- Combining different forms of online advertising – banner, video, audio, text, and dynamic advertising;
- Programmatic advertising, using Adform, DV360, Eskimi, Criteo, Google Ads and other channels;
- Data-driven campaigns using directional policy matrix and retargeting data for the same audience;
- Social media advertising – from content creation to ad management for Facebook, Instagram, Linkedin, Snapchat, Twiter, Reddit and other channels;
- Measuring campaign effectiveness and ensuring quality (brand safety, fraud protection, etc.) by using external partners – Adform, Campaign Manager, Double Verify, Integral Ads Science etc.;
- Content marketing – articles, unique video content, podcasts, interactive contests, games, influencer campaigns, and more;
- Integration of digital advertising campaigns with other communication channels to achieve common key objectives (TV, print, radio, etc.);
- Training on planning and analyzing digital advertising campaigns;
- Competitor monitoring;
- Presentation of market and digital advertising news;
- Measuring campaign results against defined key objectives and providing recommendations for future actions;
- Creation of online data monitoring formats (Looker, Whatagraph, PowerBI).
Social Media Management
From auditing existing accounts and reviewing competitors to preparing a communication plan and executing it to completion.
- Strategic social media communication plan preparation – from idea generation to final execution;
- Content creation – from text messages to visual materials;
- Audit of existing social media accounts;
- Competitor review;
- Market trend recommendations;
- Goal setting and execution;
- Results analysis;
- Account management: engaging with followers;
- Advertising management: planning, optimization, analysis;
- Communication with influencers: search, proposals, selection, management, and administration.
Insights and Strategies
From market reviews and data analysis to the development of communication strategies and related consulting services.
- Development of communication strategies and related consulting services;
- Target audience analysis;
- Comprehensive analysis of available data;
- Overview of competitors' advertising tools;
- General market overview;
- Ordering copies of competitors' advertising materials;
- Testing creative solutions;
- Advertising campaign research;
- Consumer/segment research, focus group studies, etc.;
- Econometric modeling, return on investment, and advertising effectiveness modeling;
- Advertising planning training in communication channels.
Performance marketing
From auditing the current situation and creating a strategy to purchasing advertising and developing data monitoring formats.
- Audit of the client's current situation – from the website to the creative solutions used;
- Analysis of sales and other client data;
- Target audience analysis and selection of the best audiences for campaigns;
- Consulting on data collection and conversion measurement;
- Advertising purchase on social media platforms (Facebook, Instagram, Youtube, etc.);
- Advertising purchase on search engines (Google, Bing, etc.);
- Reklamos pirkimas vaizdiniuose reklamos tinkluose (Google, Criteo, RTB, etc.);
- Measuring campaign results against defined key objectives and providing recommendations for future actions;
- Creation of online data monitoring formats (Looker, Whatagraph, PowerBI).
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