Rinkos dalys, vz.lt, 2023-07-27
2016-2024 success story
The first "Lidl" stores in Lithuania were opened in collaboration with "Media House" on June 2, 2016.
During these eight years, "Lidl" has significantly increased its market share, rising from 0% to become the number two player in the market, just after "Maxima."
Along the way, many sausages have been grilled, but what brings the most joy is the improved competition — renovated stores, increased employee salaries, and a better price-to-quality ratio.
Task
Create and implement an effective media strategy for the launch of a new shopping center and daily communication.
Services provided by"Media House":
- Insights and Strategies
- Traditional Media
- Digital Advertising
- Performance marketing
Results
Achieved the No. 2 position in 8 years of operation (from 0% to 13.3%).
The contract between ‘Media House’ and ‘Lidl’ ended at the end of February 2024, after 8 years and 3 extensions, during which 72 ‘Lidl’ stores operated in 27 cities across the country.
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