Vaccines... what could be more boring?
People usually ignore vaccine advertisements: "It's not about me and not for me."
We faced the challenge of breaking stereotypes and achieving our goals.
RIP strategy
While discussing, we created a strategy code-named RIP (Read – Inform – Play).
All that was left was to create the content and formats.
3 parts
The campaign with 3 formats actively engaged with the content.
• Read: Articles with real stories (read 567,000 times).
• Inform: Customized panels for different target groups.
• Play: Game "Kill the Ticks" (19,000 players).
English 
Lithuanian