{"id":857,"date":"2024-10-07T01:49:55","date_gmt":"2024-10-06T22:49:55","guid":{"rendered":"https:\/\/media-house.com\/?post_type=portfolio&p=857"},"modified":"2024-10-07T01:49:56","modified_gmt":"2024-10-06T22:49:56","slug":"darbas-su-lidl-nuo-0-iki-nr-2-rinkoje-3","status":"publish","type":"portfolio","link":"https:\/\/media-house.com\/en\/portfolio\/darbas-su-lidl-nuo-0-iki-nr-2-rinkoje-3\/","title":{"rendered":"Working with LIDL: from 0% to No. 2 in the Market"},"content":{"rendered":"
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Rinkos dalys, vz.lt, 2023-07-27<\/em><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n \r\n\t\t\t\t\t\t\t\t\t <\/span>2016-2024 success story<\/span><\/svg><\/span><\/span> <\/span><\/span> <\/h2>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first \"Lidl\" stores in Lithuania were opened in collaboration with \"Media House\" on June 2, 2016.\u00a0<\/h4><\/div><\/div>

During these eight years, \"Lidl\" has significantly increased its market share, rising from 0% to become the number two player in the market, just after \"Maxima.\"\u00a0<\/p>

Along the way, many sausages have been grilled, but what brings the most joy is the improved competition \u2014 renovated stores, increased employee salaries, and a better price-to-quality ratio.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Create and implement an effective media strategy for the launch of a new shopping center and daily communication.<\/h4><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Services provided by<\/b><\/span>\"Media House\":<\/strong><\/p>

  • Insights and Strategies<\/li>
  • Traditional Media<\/li>
  • Digital Advertising<\/li>
  • Performance marketing<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \r\n \r\n\t\t\t\t\t\t\t\t\t <\/span>Results<\/span><\/svg><\/span><\/span> <\/span><\/span> <\/h2>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Achieved the No. 2 position in 8 years of operation (from 0% to 13.3%).<\/h4><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The contract between \u2018Media House\u2019 and \u2018Lidl\u2019 ended at the end of February 2024, after 8 years and 3 extensions, during which 72 \u2018Lidl\u2019 stores operated in 27 cities across the country.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Rinkos dalys, vz.lt, 2023-07-27 2016-2024 s\u0117km\u0117s istorija Pirmosios \u201eLidl\u201c parduotuv\u0117s Lietuvoje kartu […]<\/p>","protected":false},"author":3,"featured_media":244,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[6],"class_list":["post-857","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-traditional-advertising"],"_links":{"self":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/comments?post=857"}],"version-history":[{"count":1,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio\/857\/revisions"}],"predecessor-version":[{"id":858,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio\/857\/revisions\/858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/media\/244"}],"wp:attachment":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/media?parent=857"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}