{"id":855,"date":"2024-10-07T01:45:34","date_gmt":"2024-10-06T22:45:34","guid":{"rendered":"https:\/\/media-house.com\/?post_type=portfolio&p=855"},"modified":"2024-10-07T01:45:35","modified_gmt":"2024-10-06T22:45:35","slug":"savy-kaip-optimizacija-pagerino-efektyvuma","status":"publish","type":"portfolio","link":"https:\/\/media-house.com\/en\/portfolio\/savy-kaip-optimizacija-pagerino-efektyvuma\/","title":{"rendered":"SAVY: How Optimization Improved Efficiency"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n \r\n\t\t\t\t\t\t\t\t\t <\/span>Challenges<\/span><\/svg><\/span><\/span> <\/span><\/span> <\/h2>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Due to the poor structure of the campaign, the client<\/span>faced a low number of website visitors. Thus, it was difficult to determine what needed to be optimized.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n \r\n\t\t\t\t\t\t\t\t\t <\/span>Solutions<\/span><\/svg><\/span><\/span> <\/span><\/span> <\/h2>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By strategically restructuring and optimizing, we targeted campaign effectiveness:<\/strong><\/p>

  • We identified the key KPIs and developed the most suitable digital advertising strategy.<\/li>
  • We restructured the campaigns, campaign names, and UTM parameters to facilitate the data analysis processes.<\/li>
  • We launched and optimized new campaigns.<\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \r\n \r\n\t\t\t\t\t\t\t\t\t <\/span>Results<\/span><\/svg><\/span><\/span> <\/span><\/span> <\/h2>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n
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    • \n
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      \n Conversions (leads) <\/h4>\n

      +15.04%<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/li>\n

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      \n Conversion rate <\/h4>\n

      +22.56%<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/li>\n

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      \n Cost per conversion <\/h4>\n

      -5.73%<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      • Gauta daugiau potenciali\u0173 klient\u0173<\/strong> - the number of conversions increased by 15.04%.<\/li>
      • More visitors turned into customers -<\/strong> the conversion rate increased by 22.56%.<\/li>
      • Less money spent -<\/strong> the cost per conversion decreased by 5.73%.<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        I\u0161\u0161\u016bkiai D\u0117l prastos kampanijos strukt\u016bros klientas susid\u016br\u0117 su ma\u017eu svetain\u0117s lankytoj\u0173 skai\u010diumi. […]<\/p>","protected":false},"author":3,"featured_media":245,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[5],"class_list":["post-855","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-performance-advertising"],"_links":{"self":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio\/855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/comments?post=855"}],"version-history":[{"count":1,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio\/855\/revisions"}],"predecessor-version":[{"id":856,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio\/855\/revisions\/856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/media\/245"}],"wp:attachment":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/media?parent=855"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}