{"id":717,"date":"2024-09-06T11:37:08","date_gmt":"2024-09-06T08:37:08","guid":{"rendered":"https:\/\/media-house.com\/?post_type=portfolio&#038;p=717"},"modified":"2024-09-06T11:51:57","modified_gmt":"2024-09-06T08:51:57","slug":"pfizer-turinio-projektas","status":"publish","type":"portfolio","link":"https:\/\/media-house.com\/en\/portfolio\/pfizer-turinio-projektas\/","title":{"rendered":"Pfizer: Content Project"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"717\" class=\"elementor elementor-717\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5de7b47 e-flex e-con-boxed e-con e-parent\" data-id=\"5de7b47\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa05da elementor-widget elementor-widget-video\" data-id=\"6fa05da\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/362243397?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46361e99 e-flex e-con-boxed e-con e-parent\" data-id=\"46361e99\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275367f ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"275367f\" data-element_type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"ui-e--highlighted-text\" >\r\n        <span class=\"ui-e-headline-text elementor-repeater-item-04557d6 ui-e-headline-stroke1\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"whitespace\"> <\/span><span><span class=\"ui-e-headline-text ui-e-headline-highlighted\">Vaccines... what could be more boring?<\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 500 150\" preserveaspectratio=\"none\"><path d=\"M15.2,133.3L15.2,133.3c121.9-7.6,244-9.9,366.1-6.8c34.6,0.9,69.1,2.3,103.7,4\" \/><\/svg><\/span><\/span><span class=\"whitespace\"> <\/span><\/span>        <\/h2>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145bf683 elementor-widget elementor-widget-text-editor\" data-id=\"145bf683\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c5862a3 elementor-widget elementor-widget-heading\" data-id=\"2c5862a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-2c5862a3 elementor-widget elementor-widget-heading\" data-id=\"2c5862a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">People usually ignore vaccine advertisements: \"It's not about me and not for me.\"<\/h4><\/div><\/div><div class=\"elementor-element elementor-element-42bb94d7 elementor-widget elementor-widget-text-editor\" data-id=\"42bb94d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>We faced the challenge of breaking stereotypes and achieving our goals.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-610416f e-flex e-con-boxed e-con e-parent\" data-id=\"610416f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5c945 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"8f5c945\" data-element_type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"ui-e--highlighted-text\" >\r\n        <span class=\"ui-e-headline-text elementor-repeater-item-04557d6 ui-e-headline-stroke1\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"whitespace\"> <\/span><span><span class=\"ui-e-headline-text ui-e-headline-highlighted\">RIP strategy<\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 500 150\" preserveaspectratio=\"none\"><path d=\"M15.2,133.3L15.2,133.3c121.9-7.6,244-9.9,366.1-6.8c34.6,0.9,69.1,2.3,103.7,4\" \/><\/svg><\/span><\/span><span class=\"whitespace\"> <\/span><\/span>        <\/h2>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-203cb39 elementor-widget elementor-widget-text-editor\" data-id=\"203cb39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c5862a3 elementor-widget elementor-widget-heading\" data-id=\"2c5862a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-2c5862a3 elementor-widget elementor-widget-heading\" data-id=\"2c5862a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">While discussing, we created a strategy code-named RIP (Read \u2013 Inform \u2013 Play).<\/h4><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03aff74 elementor-widget elementor-widget-text-editor\" data-id=\"03aff74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All that was left was to create the content and formats.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ccaa7 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"79ccaa7\" data-element_type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"ui-e--highlighted-text\" >\r\n        <span class=\"ui-e-headline-text elementor-repeater-item-04557d6 ui-e-headline-stroke1\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"whitespace\"> <\/span><span><span class=\"ui-e-headline-text ui-e-headline-highlighted\">3 parts<\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 500 150\" preserveaspectratio=\"none\"><path d=\"M15.2,133.3L15.2,133.3c121.9-7.6,244-9.9,366.1-6.8c34.6,0.9,69.1,2.3,103.7,4\" \/><\/svg><\/span><\/span><span class=\"whitespace\"> <\/span><\/span>        <\/h2>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3499b elementor-widget elementor-widget-text-editor\" data-id=\"1e3499b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-id=\"2c5862a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div data-id=\"2c5862a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<h4>The campaign with 3 formats actively engaged with the content.&nbsp;<\/h4>\n<\/div>\n<div data-id=\"42bb94d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p>\u2022 Read: Articles with real stories (read 567,000 times).<br>\u2022 Inform: Customized panels for different target groups.<br>\u2022 Play: Game \"Kill the Ticks\" (19,000 players).<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5328cb07 e-flex e-con-boxed e-con e-parent\" data-id=\"5328cb07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Skiepai&#8230;kas ne\u012fdomiau? \u012eprastai skiep\u0173 reklam\u0105 \u017emon\u0117s ignoruoja: \u201eTai ne apie mane ir [&hellip;]<\/p>","protected":false},"author":3,"featured_media":718,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[6],"class_list":["post-717","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-traditional-advertising"],"_links":{"self":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio\/717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/comments?post=717"}],"version-history":[{"count":31,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio\/717\/revisions"}],"predecessor-version":[{"id":749,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio\/717\/revisions\/749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/media\/718"}],"wp:attachment":[{"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/media?parent=717"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/media-house.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}